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Season 1 · Episode 13
Kristina George
Partner, Next Step Insurance
How an office manager became an owner leading a team of eighteen.
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Episode summary
Kristina George describes the move from operator to owner and the decisions that made it hold. The conversation examines anchoring the agency on explicit values, investing in employee engagement, and simplifying the operating model so growth did not dilute the culture.
Key highlights
01Written values change hiring before they change culture.
02Engagement is an operating practice, not an annual survey.
03Simplifying the model made growth survivable.
04Assessments gave the team shared language for difference.
Transcript
A full transcript for this conversation is being prepared. In the meantime, the episode summary and key highlights above capture the substance of the discussion.
