Season 1 · Episode 14
Chad Ritterbusch
Owner, TRG Marketing
How a lean marketing function earns its budget in a mid-market company.
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Episode summary
Chad Ritterbusch traces a 30-year arc from large agencies to building TRG for Midwest small and mid-market companies. The conversation covers cash-flow discipline, sequencing the vital few go-to-market activities, using the BCG matrix to sharpen focus, and where AI actually creates leverage inside a small marketing team.
Key highlights
01Marketing spend follows cash-flow reality, not aspiration.
02Sequence the vital few campaigns instead of running everything at once.
03The BCG matrix is still the fastest way to sort the portfolio.
04AI earns its keep in production work, not in strategy.
05Know your why before you write the plan.
Transcript
A full transcript for this conversation is being prepared. In the meantime, the episode summary and key highlights above capture the substance of the discussion.
