Altitude 01 · Direction
Enterprise strategy
3–5 years, reviewed annually
“What must be true about this enterprise three years from now?”
- Decision right
- Owner, board and executive team
- Cadence
- Annual architecture review, quarterly strategy read
- Artifact it produces
- Stated objectives with measures, and the concentration they demand
- Inherits from above
- Nothing above it — this is where intent is set
The gate
Pass criteria — Objectives are measurable, few, and owned by a named executive.
Evidence — Objective set with baseline and target measures; concentration read.
Skip it and — Fifty priorities, none funded — every altitude below inherits the confusion.
Do the work here
- Enterprise Concentration
Names the few objectives the enterprise will actually fund
- Enterprise Readiness Assessment
Reads present reality across the six executive lenses
- KPI Scorecard
Sets the measures the strategy will be judged by
