Each is attached to a point in the value stream, and each carries the way it fails when it is treated as an event rather than architecture.
01
Team charter and naming
Charter · week oneThe team names itself, agrees how it will work, and is announced by the sponsor with the released capacity stated in public. Identity is created deliberately on day one — a badge, a color, a team name on the program room door.
- Audience
- Core team
- Failure mode
- An anonymous 'ERP project' that no one is proud to be assigned to.
02
Kickoff and team-building day
Charter · before design startsOne full day off-site: the business case in the sponsor's own words, the future state, and structured work on how this specific group will make decisions and disagree well. Half the day is the work; half is the relationships that will carry the disagreements later.
- Audience
- Core team and process owners
- Failure mode
- A slide-deck launch meeting mistaken for team formation.
03
Milestone recognition at each gate
Every stage gateEach gate passed is marked the week it happens — a sponsor briefing that names contributors individually, a shared meal, a milestone coin or pin added to the set. Recognition is tied to evidence the gate was met, never to effort alone.
- Audience
- Core team and change agents
- Failure mode
- Waiting for go-live to say thank you, by which point the team is depleted.
04
Letter home to the family
Design, Activate and closeoutA short letter, signed by the CEO or executive sponsor and sent to the home address, naming the individual, describing what they are building and thanking the family directly for the evenings and weekends they have absorbed. Physical mail, on letterhead, addressed to the household — not an email forwarded to a work inbox. Paired with a small household gift at cutover: a restaurant card, a family day out, or tickets.
- Audience
- Households of team members
- Failure mode
- A generic HR note with no name in it, or a letter promising an end date the program cannot hold.
05
Family open house
Late Design or after go-liveFamilies come in on a Saturday, see the program room, watch a five-minute demonstration of what their person built, and meet the sponsor. Children see where the late nights went. It costs very little and is the single most durable morale investment on a long program.
- Audience
- Households, core team
- Failure mode
- Scheduling it during a cutover weekend, when the team has nothing left to give.
06
Change agent recognition cadence
Activate and Stabilize · monthlyA monthly rhythm that surfaces the people carrying adoption in their own areas: a peer-nominated recognition, named mention in the program update, and a short call from the sponsor. Adoption work is invisible by nature, so it must be made visible on purpose.
- Audience
- Change agent network and super users
- Failure mode
- Recognizing only the technical build team, teaching the organization that adoption work does not count.
07
Cutover and go-live honours
Activate · cutover weekendFood, visible executive presence through the night, and a named thank-you to every person who worked the weekend — including the operators, the schedulers and the finance staff who closed the books twice. Recognition on the floor, at the hour of the work.
- Audience
- Everyone on site
- Failure mode
- Executives absent overnight, then celebrating in a boardroom the following week.
08
Awards night
Stabilize · once the measures moveA single formal evening after benefits are demonstrable, with partners and spouses invited. Categories are decided in advance and tied to the program's own values — 'held the standard', 'made the hard call', 'taught the most people'. Awards are handed over by the sponsor, and the citation names the specific act, not the general contribution.
- Audience
- Whole program, partners invited
- Failure mode
- An unbudgeted, last-minute event, or awards that are handed out so widely they mean nothing.
09
Career and closeout commitments
Institutionalize · closeoutEvery full-time team member has a written landing role agreed before the team stands down, with the program experience recorded in their development plan. The reputational question the next program will be judged on is simple: what happened to the last team afterwards?
- Audience
- Core team
- Failure mode
- Releasing people back to an unclaimed job, which guarantees the next initiative cannot recruit talent.