Honeymoon Trap
TrapAre we building a business or simply chasing an exciting idea?
Questions a leader should ask
- Why did we start this business, and is that reason still the one we run on?
- Are we running on passion instead of discipline?
- Do we believe success will happen because the idea is good?
- If the founder's energy dropped by half next month, what would still function?
Typical indicators
High excitement, little structure, optimism outweighs planning. Everything is possible and almost nothing is written down.
The tell
Energy is high, but no one can describe how work actually gets done.
The architectural move
Convert conviction into architecture: one written definition of the customer, the offer, the promise, and the numbers that prove it.
